Social Media – Blogging 101

Blogging as an Art

If writing is an art, then, blogging is one way of using words to create art. This is because people who are into blogging are the ones who are creative, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, opinions, knowledge etc..

History of Blogging

Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information. With web logging, you still need a web site and domain names, but with blogging, you only need an account with a blog providers. In most cases, these kinds of blogs are free of charge. However, if you want to blog seriously, you ought to think about getting a self-hosted site, ie one where you own the domain name. With the onset of blogging, personal journaling had become a common ground for people who wish to be known all over the world. Many blogs were created for personal use. Like a journal, people write their daily adventures, sentiments, and whatever ideas they want to express online.

Business Blogging

With the growth of online businesses, blogs have gradually taken the limelight in providing businesses a chance to boost their productivity online. In essence, Business blogs are created to advertise the services or products of a certain web site or online business in order to increase online sales. Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life. From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through the RSS technology.

6 Blogging Tips

So, if you are thinking about creating a blog, whether for business or for pleasure, here are some tips that could help you get through and make your blog one of the interesting blogs online. Here’s how: 1. Consider your audience. Even if your blog is generally personal, it is still better to consider the minds of your readers. You have to think of something that would interest them. After all, the reasons people write blogs are not just confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even if for just a minute. Hence, it is very important to write in a style that everybody can understand, even if they don’t agree with you! 2. Pictures speaks a thousand words. Your blogs will be more attractive if you include a picture or two. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose a danger or insult to anyone who will be reading your blog. 3. Make constructive and beneficial blogs Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers. After all,  it’s called “information technology” so it’s preferable to provide useful information rather than sheer quirky entertainment. 4. Avoid writing multifaceted and complicated blogs In order to have an interesting blog, keep the language simple. After all,yu are not writing a science discourse or a debate, so better stick to simple facts and short blogs. Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers! 5. Make it interactive As much as possible and if your capacity will allow it, make your blog interactive. You can do this by placing some video or audio clips in your blog. You can even place an area for comments or for feedback. I always enable the comments feature on each blog. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site. 6. Connect – Engage – Share (CES). Traditional relationship building skills revolve around connecting with people, engaging them in dialogue and sharing information with them.  This is as true on-line as it is off-line. Blogging gives you the opportunity to bein the CES process. As they say, blogging is the contemporary term of creative and commercial writing.

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